Claims: "Infused with 100% Pure Argan Oil for its rich conditioning benefits that improve skin's brightness, tone, texture and elasticity, Transforms skin, smoothing fine lines, brightening dull skin and renewing suppleness, helping to enhance skin's youthful glow. Ultra-lightweight and creamy, skin-rejuvenating blush smoothes and brightens skin delivering a fresh and radiant blushing glow with a touch of glam."
I picked up the shade rose. When you first apply it gives a natural flush, but can be buildable to give a rose color. The longevity is pretty good. It lasted me 6 hours of wear (that's after applying my Mac fix + makeup setting spray). The overall packaging seems to be a little bulky.
It felt soft going onto my skin. It also felt like it's cream to powder, but it's only powder. I think it's decent, but as far as a drugstore brand the price would stop me from purchasing if it wasn't on sale. There are just so many good drugstore blushes that are cheaper (Milani, NYX, Maybelline, Rimmel, etc...).